Body20 Cares: Fitness for a Cause

At Body20, we believe in building stronger bodies and stronger communities. That’s why we proudly partnered with CHOC Childhood Cancer Foundation SA and The Cows for our Body20 Cares initiative, effectively turning our nationwide network into a powerful force for good.

Between April and May 2025, 50% of all joining fees at Body20 Studios were donated directly to CHOC with the goal of supporting children with cancer and their families across South Africa.

We are thrilled to announce that together, with the passion of our members, franchisees, and teams, we raised a phenomenal R151,525 for this life-changing cause!

“From our perspective, thank you for allowing us to be a partner. We may be a boutique brand, but this campaign has shown the strength of our community and the heart behind our mission.” — Philip Hughes, CEO of Body20 Global

Why We Chose CHOC and The Cows

CHOC (Childhood Cancer Foundation SA) is a nonprofit dedicated to easing the burden on families dealing with childhood cancer. From accommodation near treatment centres to emotional and educational support, their work is both practical and profoundly human.

The Cows are a passionate, high-energy fundraising community that supports CHOC through endurance events, awareness drives, and pure, unfiltered joy. Their playful spirit and infectious love for life is truly inspiring - touching the hearts of everyone who encounters them. Whether it’s their bold cow-print gear, their unwavering energy, or their unshakeable belief in making a difference.

Their impact goes far beyond fundraising, they create a sense of unity, fun, and purpose that stays with you, long after the event ends.

Impact Beyond Numbers

This campaign wasn’t just about raising funds, it was about creating awareness and giving new members a deeper reason to begin their wellness journey.

“What’s also really great is that all our new members feel connected to CHOC now. They know their journey started with purpose.” — Philip Hughes, CEO of Body20 Global

A Lasting Commitment

While the April - May campaign is officially over, our commitment continues. We are transforming Body20 Cares into an ongoing initiative by using our platform to raise awareness, drive donations, and stand alongside families facing the unthinkable.

Thank You to the Body20 Community

To our members, coaches, Studio owners, and supporters: THANK YOU! This achievement would not have been possible without your heart and action. Your efforts reached far beyond fitness. You brought hope and healing to those who needed it most.

“To each and every one of you, you don't understand the impact, but the magnitude of what you've done today will live on in these families forever. So thank you very much!” — Hedley Lewis, CEO of CHOC SA